Catch of the Day is an Australian online retailer that specializes in daily deals for a wide range of products, including electronics, fashion, homewares, and more. The store has been in operation for over a decade and has gained a loyal following of bargain hunters. In this article, we’ll take a look at the store’s recent history and some of its standout moments from the last few years.
In 2019, Catch of the Day was acquired by Wesfarmers, one of Australia’s largest conglomerates. The acquisition was seen as a major move for both companies, with Wesfarmers looking to expand its e-commerce presence and Catch of the Day gaining access to the resources and expertise of a large corporation. The move was also seen as a sign of the growing importance of e-commerce in Australia’s retail landscape.
Since the acquisition, Catch of the Day has continued to grow and expand its offerings. The store has launched several new initiatives, including a subscription service called Club Catch, which offers free shipping on eligible items and other exclusive benefits to members. The store has also expanded its product range to include more high-end brands and products, such as Apple products and designer fashion.
One of the store’s standout moments from the last few years was its involvement in the 2020 Click Frenzy sales event. The event, which is similar to Black Friday in the United States, saw Catch of the Day offering deep discounts on a wide range of products. The event was a huge success, with the store reportedly receiving over 6 million visitors during the 53-hour sale period.
Another notable moment for the store was its response to the COVID-19 pandemic. Like many retailers, Catch of the Day had to quickly adapt to the changing circumstances and increased demand for online shopping. The store implemented several measures to ensure the safety of its employees and customers, including increased cleaning and social distancing protocols. It also ramped up its supply chain to ensure that it could continue to fulfill orders and meet the increased demand for online shopping.
Overall, Catch of the Day has had a successful few years, with its acquisition by Wesfarmers and continued growth and expansion. The store’s involvement in major sales events and its response to the COVID-19 pandemic have also been notable moments in its recent history. As online shopping continues to grow in popularity, Catch of the Day is well-positioned to continue to be a major player in the Australian e-commerce landscape.
To get a great deal at Catch use a Catch Coupon when you check out.